Design

9 Reasons Why We Prefer Squarespace Web Design

There are tons of ways to design a website now. Nowadays, no special training is required. With the influx of WYSIWYG (What You See Is What You Get) site design creators, having a website can take as little as 30 minutes start to finish to create. This is a great start for small businesses with small budgets.

However, for businesses who are wanting a more creative and unique website, the best bet is to hire a designer. Designers use some of the same platforms as the normal end-user, but with more knowledge of the backend of a website. Here, at ID Houston, we primarily use Squarespace.

Squarespace is a design-driven, user-friendly and performance-focused solution that most businesses are looking for. We’ve compiled a list of 9 Reasons why we believe Squarespace is the best option for your business.

  1. DIY DNA

    Squarespace was designed with the do-it-yourself user in mind, making it easy for you to maintain, update, and monitor your website on your own. Building pages is a matter of dragging and dropping blocks in a page editor, and back-end tasks are a snap with clearly labeled menus and panels. You can use our suite of mobile apps to track their site performance in real time, long after the project is complete.

  2. Beautiful Design that Performs

    Squarespace templates are beautifully and thoughtfully designed to incorporate cutting-edge UI/UX best practices, which means your website will have the best of the best in “form and function” baked right in.

  3. Peace of Mind

    Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace.

  4. Responsive Design

    Mobile traffic now accounts for more than half of all website traffic. With that in mind, it’s critical that websites perform across any device and screen size. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.

  5. Built in Search Engine Optimization

    Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search friendly formatting, and other key elements are all easily managed. Each site also generates a sitemap automatically that helps Google crawl, understand, and rank a website. Read more about understanding and execution of SEO here.

  6. Secure Connections

    Squarespace offers free SSL (Secure Sockets Layer) certificates for all Squarespace Domains and third-party domains connected and pointing to a Squarespace site. With SSL enabled, your website visitors will enjoy a secure connection on every page.

  7. 24/7 Award Winning Support

    The Customer Care team at Squarespace is available seven days a week, 24-hours a day, and has won several awards for outstanding customer support.

  8. Years in the Making

    Squarespace launched in 2003 and has grown steadily since, gaining over a million customers over the years. It is a well-funded and well-regarded company. You don’t have to worry that Squarespace might be a flash in the pan.

  9. Room to Grow

    Squarespace scales. Squarespace was designed for everyone from bloggers to musicians to online retailers, so you can be confident that it is robust and flexible enough to grow with your growing business.

When you choose ID Houston for web design, we guarantee you are getting the best solution in web design platforms.

Integrated Designs of Houston is a member of Squarespace Circle, elite group of Squarespace designers.

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3 Things To Consider About Cheap Websites

The internet highway is flooded with websites and landing pages.  Domain and hosting partners like GoDaddy and Wix will never see a drought in business.  They make the process of site-ownership easy and affordable.  Have you ever asked yourself why?

Why is so so easy to get a domain for as low as 99 cents?  Why is it so easy to use a WYSIWYG (What you see is what you get) site builder to quickly build and publish a website "in minutes" for cheap?  You've heard us say here, an website is like an employee.  If you hire a minimum-wager, you can more than likely expect minimum wage effort.  If you hire a salaried or benefit recipient, you can expect a different level of commitment and work ethic.  This is simloy because the applicant was more qualified, and therefore more difficult to obtain and onboard.  

Your website should be the salaried, qualified worker you hired.  Let's look at three things to consider about your site.

#1 - Cookie Cutter Design

I know what you're thinking.  Who cares?  I agree that there are beautiful sites online made by the top companies in site-building.  If your target audience is your Uncle and his children, who has never been online, then by all means stick with the cookie cutter designs.  Odds are, however, your target audience has been online researching and comparing you to other companies.  They need to see something that stands out from all the rest.  

It's like an HR manager reviewing resumes.  If you see the same style of black/white copy resumes over and over again, soon they all start to look alike and the candidates' qualities seem to cross-compare.

So, a website design, one that is unique to you, gets you noticed by your customer.  Don't get shuffled in the pile with the rest of the websites your consumer is reviewing.

#2 - Limited Functionality

Like you, I miss the simple "handshake, let's do business".  Now, to do business effectively, you need an aggressive marketing strategy.  Websites, if purposed this way, can provide analytics to keep you ahead of the game on lead generation and nurturing.  Knowing how to read and process this data will give you an edge up on converting leads to customers.  Sounds tough? It takes some insight to understand.  But the point is the data doesn't come with a free, or next to free, website.  Learning to read that data can be learned, or the data can be given to a marketing manager to read and give feedback.

#3 - Support? Zilch.

You pay site-builder sites $4-$100 a month.  But after you build, what type of support do you get? If you need changes, coding questions, glitches fixed; how long will you have to wait for the support ticket to be cleared? How long will you have to wait to even get an answer from the support or IT department?

A designer or design firm are usually the fastest way to find and resolve issues with your site.  Even design changes, like color and information, can usually be done within 2-24 hours.  

 

Let's consider.  Hiring qualified employees at a competitive rate ensures they will work hard for your business and maximize your profits.  Hire a designer, get the website your company needs and actually see results!